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Personal Impact and Effectiveness Courses

Handling the Media

Course Overview

When working with members of the press, radio and television, organisations are sometimes given the opportunity for free PR. This is a chance to project a professional image, and is the best way of presenting accurate facts to the general public if handled effectively and professionally.

This course has been designed for delegates to learn many of the tricks of the media trade. They will understand the importance of effective planning and preparation, the need for assertiveness to ensure they are not misunderstood, how to recognise and respond to leading questions and how to remain in control of the situation.

Please note, this course can be delivered as virtual instructor led training (VILT), face to face, or it can be delivered with a blend of both formats. We will customise the content and duration in line with your learning and development requirements.

Typical learning outcomes

  • Understand the different types of media
  • Understand the importance of planning and preparation
  • Match your own style and personality to the style of the interview
  • Adopt techniques to handle interviews effectively and confidently
  • Develop a professional public image of the organisation
  • Prepared for a Radio or TV interview
  • Prepared for a Press interview
  • Practise the techniques and received feedback
  • Develop a personal action plan

Course format options

  • In House Course
  • Prices available on request
  • Virtual

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