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Specialised Business Skills Courses

Commercial Awareness

Course Overview

In today’s increasingly competitive market place, the need to be commercially aware is no longer the preserve of the finance team but is of increasing importance for anyone in a management or leadership position. Being able to look at situations from a commercial perspective, has become more and more important, and knowing what makes a business successful and what factors influence commercial success has become a key competence for most managers.

The GBS Commercial Awareness course gives participants an understanding of how aspects such as customers, competitors, supply & demand and profitability will have an impact on businesses. It also helps increase confidence in understanding some of the basic “financials”, which, for many, can at first be a daunting prospect.

Typical learning outcomes

  • Enhance your commercial awareness
  • Understand the benefits of logical business planning
  • Develop a broad understanding of how a business operates from all perspectives
  • Be able to interpret and understand a business plan
  • Know how sales and marketing plans are developed
  • Explored and interpreted a range of strategic tools
  • Develop a personal action plan

Course format options

  • In House Course
  • Public Course

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