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Customer Service and Sales Courses

Essential Selling Skills

Course Overview

How many sales opportunities are lost through poor technique? Too much giving of information, and overloading the sales pitch, failing to identify the client need and want, or failing to identify and articulate the benefits of the product or service to the client, merely talk about the features.

The best salespeople are those who keep their sales story simple. They ask the right questions, and then listen very carefully to what their customers say they want, and then sell them on what their product or service will do for them. Not what it is, how it does it or what it is made of, but what it will do for that customer to satisfy their identified needs.

The GBS Essential Selling Skills course is aimed at new sales people or those who have had little or no formal sales development training. This course will enable delegates to develop a proactive, dynamic and structured approach to sales and enhance sales performance.

Typical learning outcomes

  • Improve sales performance through applying a structured approach
  • Develop relationship building skills
  • Understand the difference between selling features and benefits
  • Improve planning, closing techniques and confidence
  • Develop excellent questioning skills
  • Improve efficiency with effective territory and client management
  • Learn how to close a sale
  • Be able to deal with objections
  • Understand the importance of the after sales service
  • Develop a personal action plan

Course format options

  • In House Course
  • Public Course

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